FAQ's



Why do I need a website? ↑

Today, every business regardless of which product or service they offer or sell needs a website. Why? It’s simple. For many of us, the Internet is the first source of reference for everything in our lives. As a business owner, it’s a race for you to win and you must make it easy for your customers to find you before they find your competition.

Today’s consumers are demanding and they expect to find information at their fingertips 24 hours a day, 7 days a week. As a business owner, if you don’t have an online presence, you’re missing out on many lost business opportunities.

Travel is one of the most competitive online industries. Statistics show that more than 50 percent of all travel is booked online and more than 80 percent of all travelers use the Internet to make their travel plans.

When it comes to booking travel online, consumers are even more Internet savvy than in many other online industries. Consumers enjoy the convenience of using the Internet to plan their travel and book their airline tickets, review hotel options and find information on tours and activities whenever they travel whether it’s for business or pleasure. Online travel is multi-billion dollar business.

A website is your best sales tool.

  • It’s the least expensive means to promote your inventory
  • It’s an around-the-clock sales force
  • It provides comprehensive information which enables consumers to make informed decisions
  • It’s accessible: Consumers can surf your website anytime, anywhere, 24 hours a day, 7 days a week from virtually anywhere
  • It’s universal: you can attract visitors worldwide


How does having a website benefit me? ↑

  • You MAKE MORE MONEY
  • You SAVE MORE MONEY on operation costs
  • It allows for comparatively inexpensive, targeted advertising
  • It allows you to measure your results
  • It EMPOWERS YOU to take fast action to outsell your competition


How do I make my website work for me? ↑

In today’s competitive arena, having a website alone is not enough. To be competitive, you must have a search engine friendly, sales driven website and an effective strategy to stay ahead of your competition.

In the early days of online travel, it was “relatively” easy to get visitors and traffic to your site. Today’s Internet, however, is a whole different ballgame. Competition for online travel is FIERCE.

With a carefully planned Internet marketing strategy, you can drive qualified traffic to your site to boost your online bookings and sales.


What are “organic/natural” search engine rankings? ↑

Organic/natural rankings are attained by search engine optimization. The top search engines such as Google, Yahoo and Bing among others have different algorithms or formulas to display their results. Organic/natural rankings are based on content and relevancy. The specific keyword or phrases on the pages within your site help you to achieve high rankings. The more compelling and “authoritative” your content is for a specific keyword or keyword phrase, the higher the page will rank.

For example, let’s suppose a visitor searches for the keyword “coffee.” On the search engine results page (SERP), the visitor clicks on the different links. If the page the link is directed to engages the visitor and the visitor continues to browse the site, the site earns “points” for that keyword. The more points a page receives for the different keyword, over time, the higher the page will rank. If the visitor leaves the page too quickly or “bounces out,” it’s like points against the site for that specific keyword.

Although, this is a fairly simplistic way of looking at it, it should you some insight on how it works.

Search engine optimization (SEO) helps you to attain high organic rankings. There are other factors, which also affect your rankings including age of your site, the number of inbound links (for example, how many sites link to your site as being an authority site), etc. which help a site to attain high rankings.


What are sponsored links? ↑

Sponsored links are paid advertising links where websites compete or bid on specific keywords. When a visitor clicks on the link for your ad, you pay for the click.



What’s the difference between organic/natural search engine rankings and sponsored links? ↑

Both organic and paid rankings are important to your business. The objective of search engine marketing is to get visitors to come to your website to do something. Whether it’s making a purchase, registering to attend an event or subscribing to your email database, ranking on the first page of the search engine results page (SERP) is just a means to that end.

Research indicates that most searchers do not look beyond the first page of results and there’s a significant difference in traffic between the first position and the sixth position. Ranking is key to your success.

No one can guarantee high rankings. Google, the most popular search engine, does not accept payment for natural results. The only way your site will rank high organically/naturally is based on content and relevancy.